What Covid-19 ‘s answer can tell us about creativity

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What Covid-19 ‘s answer can tell us about creativity

When Covid 19 is seen off the global stage, we’ll celebrate performances that will remain in the memory for a long time. Health and social care professionals, taking care of those whose lives are at urgent risk, have put their own lives on the line. Their unflinching bravery has motivated millions of others working in the storm’s eye, some of them in jobs that we barely knew existed but now know they are important.

Humbled and inspired by the courage and determination of key workers around the world, people from all walks of life are dedicating supporting skills, time , money and creativity. Epidemiologists, data and behavioral scientists , researchers, engineers, military logisticians, and companies are working together to address potentially intractable issues.

Leaders take decisions that would usually take months to emerge from the bureaucracy treacle and act upon them. 

In other words, the classic impediments to innovation seem to have been given no quarter in the most frightening of settings. What happened to the idea that it’s better left imagination to those with the talent for it? What did the self-limiting voice in our heads silence asking us to get back into our box?

Three steps to take now

  1. Picture problems in ways that naturally inspire those you need to overcome them. Make them creative, urgent and insurmountable.
  2. Think creatively of all the talents that you need to succeed, and get them involved. Let your people wow you with the skills they have learned in showing the world; imagine what you will do in partnership with your rivals in the category; seduce experts with an invitation to accomplish the impossible.
  3. Dare to question and undermine the assumptions you’ve held about your company and customers for a long time (and successfully) and imagine what people would actually appreciate, Covid says.

 

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