Smart ways to grow your business

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  1. Get out of your comfort zone: If you want to grow your business you have to get out of your comfort zone. According to Wesley Matthews, “Go against the grain and defy expectations.” You should focus on building a relationship with your customers as this will build trust. To grow your business you have to set and track your business goals. You should also measure yourself and your business against your objectives, constantly improve yourself, innovate and always get better.
  2. Leverage existing networks: To expand your business it is important that you leverage existing networks. You have to reach out to people that you know. According to Tim Shoemaker, “I’d recommend that the business develop a core group of customers that can make referrals; referrals are strong leads.” To Darrah Brusteins, you have to “Tap into your immediate network and determine who might be a good fit for your product or service.” You can grow your business by working with companies that are bigger than you do and have more resources than you do. Working with big clients and having big contracts give you the resources that you can use to grow your business.
  3. Build relationships: You can grow your business by building a relationship map that will help you reach prospects and customers. There are SEO agencies that can help you build the right relationships for your business. They can also help you know what you can and cannot do. You should not engage in overly risky ventures because you want to expand your business.
  4. Publicize your business: You can publicize your business on local newspapers, social media, TV stations and other mediums if you want to grow your business. Publicity helps build awareness for your products and services. Publicity also boosts sales .It is important that you advertise and market your product or service if you want your business to grow.
  5. Expand your network: You have to expand your network if you want to grow your business. Alfredo Atanacio said that “You can have a great idea and a great business structure, but if you do not have contacts that might be interested in helping you, it’s impossible to succeed.” To expand your network you can join organizations, attend networking events and form partnerships.
  6. Offering free trials to customers: You can grow your business smartly by offering free trials to your new customers. According to Souny West, “Free trials are a great way to market, since they attract new customers and garner good reviews and testimonials.” Show your prospects the value of what you are offering.

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