How to use tiktok to build your youtube followers
TikTok has exploded in popularity over the past few years, with over 2 billion downloads worldwide as of 2021. As a result, many creators have started using the platform as a way to promote their YouTube channel and build their follower base. In this article, we’ll go over some strategies you can use to leverage TikTok to grow your YouTube following.
- Cross-promote your channels: The first step to using TikTok to build your YouTube following is to make sure that you’re promoting your YouTube channel on TikTok. This can be as simple as including a link to your YouTube channel in your TikTok bio, or adding a call to action in your TikTok videos asking viewers to check out your YouTube content.
- Collaborate with TikTok creators: Collaborating with other TikTok creators is a great way to expose your YouTube channel to a new audience. Partner with creators who have a similar target audience to yours, and consider cross-promoting each other’s channels in your videos.
- Utilize relevant hashtags: Hashtags are a powerful tool on TikTok, and using relevant hashtags in your TikTok videos can help you get discovered by users who are interested in your content. Consider using hashtags that are related to your YouTube niche, or that are commonly used by other YouTube creators in your space.
- Use TikTok’s “For You” page: The “For You” page on TikTok shows a feed of recommended videos based on your interests, and it can be a great way to get discovered by new users. By creating high-quality, engaging content that resonates with your target audience, you can increase the chances that your TikTok videos will be shown on the “For You” page.
- Engage with your TikTok audience: Building a community of loyal followers on TikTok is key to growing your YouTube following. Make an effort to engage with your TikTok followers by responding to comments, liking and commenting on their posts, and running giveaways or Q&A sessions.
- Utilize TikTok’s features: TikTok has a number of features that you can use to promote your YouTube channel and grow your following. For example, you can use the “Discover” tab to browse videos by category, or use the “Hashtag Challenge” feature to create a challenge related to your YouTube channel and invite other users to participate.
- Post consistently: Consistently posting new TikTok videos can help you build a loyal following on the platform. Consider setting a schedule for yourself so that you can consistently post new content for your followers.
By following these strategies, you can effectively use TikTok to build your YouTube following and grow your channel. Just remember to focus on creating high-quality content that resonates with your target audience, and to engage with your TikTok followers to build a strong community.
How to use tiktok with 7 Best Strategies to grow ticktok account
To use TikTok, you will need to download the app from the App Store or Google Play Store on your mobile device. Once the app is installed, you can follow these steps to get started:
- Create an account: You can create an account using your phone number, email, or by connecting to your Facebook or Google account.
- Customize your profile: Edit your profile by adding a profile picture, bio, and links to your other social media accounts.
- Explore the app: TikTok has a number of features that you can explore, including the “For You” page, which shows a feed of recommended videos based on your interests, and the “Discover” tab, which allows you to browse videos by category. You can also search for specific users or hashtags using the search bar.
- Follow other users: You can find users to follow by browsing the app or by searching for specific users or hashtags. When you follow a user, their content will appear in your feed.
- Post your own content: To post your own content, tap the plus sign icon at the bottom of the screen. You can then choose to record a video, upload a video from your camera roll, or create a text or image post.
- Edit your videos: TikTok has a number of tools and effects that you can use to edit your videos, including filters, music, and text overlays.
- Interact with other users: You can interact with other users by liking and commenting on their posts, sharing their content with your followers, and participating in challenges and trends.
There are a few strategies you can use to grow your TikTok account:
- Create engaging content: To attract more followers, you need to post content that is interesting, entertaining, or informative. Experiment with different types of content, such as lip syncing, dancing, comedy sketches, tutorials, or vlogs, to see what resonates with your audience.
- Use relevant hashtags: Hashtags help your content get discovered by users who are searching for specific topics. Use relevant hashtags in your captions and in the comments of your posts to increase the chances that your content will be seen by a wider audience.
- Collaborate with other creators: Partnering with other creators can help expose your content to their followers and vice versa. Collaborating with creators who have a similar audience to yours can be especially effective.
- Engage with your audience: Building a community of loyal followers requires more than just posting content. Make an effort to engage with your followers by responding to comments, liking and commenting on their posts, and running giveaways or Q&A sessions.
- Utilize TikTok’s features: TikTok has a number of built-in features that can help you grow your account, such as the “For You” page and the “Discover” tab. By using these features, you can expose your content to a wider audience and potentially gain more followers.
- Be consistent: Posting new content regularly can help you build a loyal following. Consider setting a schedule for yourself so that you can consistently post new content for your followers.
- Utilize cross-promotion: Promote your TikTok account on your other social media platforms and vice versa to help grow your audience on each platform.
Apple’s changes may negate significantly on marketing efforts
At its annual Worldwide Developers Conference (WWDC), held in June, Apple announced product and policy changes which in effect limits data sharing across iOS. How does that actually affect your business? In April 2017, 728 million iPhones were in use worldwide. I’m sure that data gives you a glimpse. The limits it places on advertising will harm the growth of small businesses and the free Internet.
According to Facebook, “free, ad-supported businesses have been essential to the growth and vitality of the Internet, and that personalised ads and user privacy can coexist. We support proactive privacy measures and data transparency, but we don’t agree with Apple’s policy changes”.
Impact on personalised ads
Apple’s proposed changes will limit your ability to effectively reach, understand and engage people on mobile devices and across the web. They will affect your ability to understand performance, control who sees your ads and make informed decisions about your advertising budgets. As these changes take effect, over time, you may see an overall decrease in ad performance and personalisation and an increase in cost per action.
Specifically, these changes will limit your ability to:
- Effectively deliver ads to people based on their engagement with your business
- Measure and report on conversions from certain customers
- Ensure that your ads are delivered to the most relevant audiences at the right frequency
- Accurately attribute app installs to people using iOS 14 and later
- Predict and optimise cost per action over time and efficiently allocate budgets
Apple’s policy will make it much harder for small businesses to reach their target audience, which will limit their growth and their ability to compete with big companies. Case in point, our studies show that when running ads on the Facebook family of apps to drive sales on their websites, small businesses saw a cut of over 60% of their sales, on average, for every dollar they spent when they weren’t able to use their own data to find customers on Facebook1. For example, currently, a local book shop could spend GBP 50 on a relevant and personalised ad and may win five sales. Without the use of their own data to personalise an ad, that business would spend GBP 50 and may only win two sales. We don’t anticipate the proposed iOS 14 changes to cause a full loss of personalisation, but rather are a move in that direction.
Without the predictable costs and personalised ads you’re accustomed to creating and running, many new products and services would never get off the ground. We believe in the opportunity for new ad-supported businesses to start and grow, but we do not agree with Apple’s attempt to disrupt the online ad ecosystem and the small business opportunities it makes possible and sustains.
Our response
We disagree with Apple’s approach and solution, yet we have no choice but to show Apple’s prompt. If we don’t, they will block Facebook from the App Store, which would only further harm the businesses and users that rely on our services. We cannot take this risk on behalf of the millions of businesses who use our platform to grow.
Our commitment to you
Our priority is to continue providing stability to small businesses and advertisers. We are doing what we can to help you prepare and mitigate the impact from Apple’s policy and changing guidance. We’ve provided more detailed guidance for our clients here.
We will continue to support your business through these changes, and will do our best to introduce new ad features and measurement solutions to offer the best ad performance and measurement we can despite the limitations announced by Apple. We will provide additional updates as Apple chooses to provide more transparency and makes more information available.
We encourage you to share this information within your organisation and develop a plan to address this disruption to your existing marketing efforts.
